Monday, September 08, 2014

Buying on Twitter - Pilot programme announced

Twitter has finally revealed plans for a pilot programme allowing people to buy things within a Tweet.

"In our test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery."

The test includes partners like Stripe for card payments; you'd have thought that shipping and payment details could be saved within the app (as they are with Amazon) before too long - that would cut down on the stages.  [The video actually suggests that payment card data will be stored]

So far launch partners are mainly musicians, but also Burberry, Home Depot and some others are in there.  Full list in the blog post here.

I'd love this to work - but AmazonBasket hasn't exactly set the world alight so far.

Watch this space!

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