Monday, February 09, 2015

Using Beacons for Retargeting

This is a nice (& pretty basic) example of using beacons for retargeting, from Swedish newspaper publisher Aftonbladet, and Uniliver brand Knorr soup.

A food truck in Stockholm served Knorr, and could eat it then and there, or take a sample back home.

People who visited the truck, and had the Aftonbladet app on their phone (& had bluetooth enabled, presumably) could be retargeted later on the Aftonbladet app with a coupon from Knorr.

Pretty basic, as I say, but I think we'll see a lot more of this, especially as Apple now turns on Bluetooth by default, and Facebook is experimenting with beacons.

More info here

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