Coca Cola's #shareacoke emoji on Twitter

Twitter has created a 'clinking coke bottles' emoji for Coca Cola as part of an ad deal.  Every time someone uses the hashtag #shareacoke (not case specific) the emoji appears - a bit like the ones Twitter produces for the Olympics, the World Cup, and so on.

.@CocaCola buys first emoji on Twitter with #shareacoke drive http://t.co/BL5T6hWKoM via @MarketingUK pic.twitter.com/YvdYskle3w

— BrandRepublic (@BrandRepublic) September 27, 2015

Oh - and it's popular!

168,800 #ShareaCoke tweets were sent last Thursday, a world record for Largest Twitter “Cheers!” Congrats @CocaCola and all who tweeted!

— RecordSetter (@RecordSetter) September 22, 2015

No idea how much it cost, or if costs depend on how much it's used...

Facebook 360 Video examples

Facebook has started introducing '360' videos, that let you alter the angle, explore and so on.  Google is also doing it with YouTube, and once Oculus Rift and other devices start to come out expect a lot o more of them.

So far they're a bit clunky (argue this with me in 2 years time...) but they will get better.

Here are two examples -

Star Wars -

Star Wars: The Force Awakens Immersive 360 Experience
Speed across the Jakku desert from Star Wars: The Force Awakens with this immersive 360 experience created exclusively for Facebook.
Posted by Star Wars on Wednesday, September 23, 2015

Posted by Star Wars on Wednesday, September 23, 2015


& Go Pro

GoPro Spherical: Sand Dune Jumping in VR with Ronnie Renner
Check out freeride legend Ronnie Renner FMX carving up the dunes in Idaho with full 360 view. For the most immersive experience, click and drag the camera.
Posted by GoPro on Wednesday, September 23, 2015

More info about 360 videos here

'Request your free catalogue online today'

Storage solutions company Big Dug is currently advertising on the underground in London.  On the ad it clearly says 'go online to order our catalogue'

Why would you order a catalogue if you were on their site anyway?  Surely it would be easier just to search on the site?

Well actually, no.  When I posted this on various channels people told me that lots of companies like this, especially in B2B, still have catalogues, because it's easier for people to show to colleagues, to refer to throughout the day and so on.

So while it seems that catalogues for consumer categories are becoming less popular - Littlewoods prints far fewer for example - but in some industries an online catalogue is not essential.