Coca Cola's #shareacoke emoji on Twitter

Twitter has created a 'clinking coke bottles' emoji for Coca Cola as part of an ad deal.  Every time someone uses the hashtag #shareacoke (not case specific) the emoji appears - a bit like the ones Twitter produces for the Olympics, the World Cup, and so on.

.@CocaCola buys first emoji on Twitter with #shareacoke drive http://t.co/BL5T6hWKoM via @MarketingUK pic.twitter.com/YvdYskle3w

— BrandRepublic (@BrandRepublic) September 27, 2015

Oh - and it's popular!

168,800 #ShareaCoke tweets were sent last Thursday, a world record for Largest Twitter “Cheers!” Congrats @CocaCola and all who tweeted!

— RecordSetter (@RecordSetter) September 22, 2015

No idea how much it cost, or if costs depend on how much it's used...