Using Twitch, Amazon's live game streaming service, to promote the new Tomb Raider film isn't that creative an idea - but how they used it was very innovative.
In Raid The Tomb players were able to explore a virtual tomb and solve puzzles using chat emotes in a live Twitch stream with thousands of viewers all working together to unlock a prize for the Twitch community.
Very well done! Live today and tomorrow only. Final day is Friday 16th March 2018.
One element I love is that it is completely word free - with instructions in 8 languages.
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