Spammers typically use words that are currently in the trending topics - lots of people click on these to see why the topics are trending.
This is a good example from the weekend:

A company has set up multiple accounts, like Chrystal56467, & Sheila76259, all posting the same link. No, I haven't clicked on it.
It's through Bit.ly, so anyone can see the traffic stats -
This link has had nearly 60,000 clicks since June 29th.

Twitter or Bit.ly should do something to stop this!
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