Tuesday, April 26, 2011

Kung Fu Panda's Facebook Parade

This is a nice idea:

To promote the release of the second Kung Fu Panda film in June this year, the marketers have created a Facebook Parade.

Access the app here, allow it access to your Facebook, choose your own character, and then it creates a parade using your friends' profile pictures.  You can then take a photo of your parade and post it to Facebook.  So far nearly 700,000 parades have been created.

It's nicely done, but clearly 'inspired' by the Twitter Parade that was created a couple of years ago.  (IS Parade itself is closing on 29th April.  According to the site, nearly 15m parades were created)

More background here

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