To demonstrate the attractive qualities of Oscar Mayer's bacon, Josh Sankey is travelling across America with a truck of (hopefully refrigerated) bacon, but no money or credit cards.
To get what he needs in terms of other food, accommodation, fuel, entertainment and so on, he must trade the bacon along the way.
People can monitor his progress and contact him through the usual social channels, including Twitter, including the hashtag #BaconBarter, Facebook, and Instagram.
I really, really like this. If it takes off you can see the bacon lasting a long time as many different people will be competing to trade with him, making the bacon go further. See how seriously I'm taking it..?
Follow the progress here.
Update - 1st October:
He made it to LA. The campaign didn't exactly set the world alight, but I expect they made a lot of friends along the way. Let's see if they repeat the idea.
Update - Heineken have been running a very similar concept - a man travels from Mongolia to Bangkok, with no money, just Heineken:
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