Coca Cola turn a magazine into a loudspeaker

This is brilliant.  One of my colleagues sent me this link, and initially I though that Coca Cola had embedded something very expensive into a print ad, but no - they've just used some well-placed paper cuts on the outside of a magazine to turn it into a loudspeaker to amplify music played over the iPhone.  As it says 'amplify the party'.



psfk has the full story, but basically its a very clever way to promote the first year anniversay of Coca-Cola.FM, the Brazillian online radio station.