Halo 4 Enlist is a promotional programme for the game that takes Facebook fans and puts them on TV.
Fans need to go to this page to 'enlist' (UK, France, Germany & Spain only), and then they may see themselves at the end of a TV ad, like this one.
It's a fun idea, and I think we'll see more and more online data and content pulled into offline ads like this. bet365 are the most famous for doing it; they put live odds into the TV ads during the half time break in football matches.
& of course there was this work for Prometheus earlier this year, where tweeted reactions to a trailer were put into an ad 20 minutes later.
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