See the site here.
You set your location, then navigate the streets to try to find eggs. When you have found 3 you win a voucher for a free chocolate at a Tesco store. .
The clever part for Tesco is that you need to Like the game to see the radar view - which makes it easier for you to find the 3rd egg.
I won a 'MaltEaster' Bunny:
Then you need to give them your email address to get the coupon.
So it was really just a data capture activity all along...
At time of writing they still have 343,000 prizes remaining.
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