Tuesday, March 26, 2013

Tesco #FindTheEggs game in Google Streetview

This is a special Easter campaign from Tesco, where you have to find Easter Eggs in Google Streetview to win chocolate.

See the site here.

You set your location, then navigate the streets to try to find eggs.  When you have found 3 you win a voucher for a free chocolate at a Tesco store.  .

The clever part for Tesco is that you need to Like the game to see the radar view - which makes it easier for you to find the 3rd egg.

I won a 'MaltEaster' Bunny:

Then you need to give them your email address to get the coupon.

So it was really just a data capture activity all along...

At time of writing they still have 343,000 prizes remaining.

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