Brands using Instagram Video

Yesterday Instagram announced that users could make videos on Instagram - and immediately released it to people at a new version of the app.

Here's the launch video -


& here are some examples of brands using it

(I don't think these can be embedded, but let me know if there's a way to do it)

Instagram’s first video

Nike

(Plus one more from Neymar at the final of the Confederations Cup)

Brooks Brothers - How to tie a bow tie

Burberry

Victoria's Secret

Starbucks

Red Bull

Playboy

General Electric

Lexus

Michael Kors

Jamie Oliver

Foo Fighters

Instagram celebrity dog (!) Digby Van Winkle

Photographer Cole Rise

& the first film, Jobs The Movie, (16th July)