Thursday, April 10, 2014

Share for Dogs - A fundraising campaign on YouTube

This is a neat idea:  PEDIGREE Adoption Drive, a charity programme from PEDIGREE Petfoods in New Zealand has made a cute film of some puppies.  The video has an ad that runs before it on YouTube, so the more the video goes viral, the more money will be raised.

Has anyone done this before?

Also - earlier work by the same charity:  Find your Doggleganger

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