Wednesday, June 04, 2014

Tate's outdoor ad uses live data to show different works of art

Love this:  Our sister agency Posterscope is one of the creators of this campaign for Tate Britain, that uses a variety of live data sources, including weather, traffic flow, and flight arrivals to show different works of art on a large digital billboard on the A4 Hammersmith Flyover.  For example it might show Turner’s ‘The Storm’ during bad weather.  It also changes language, depending on recent flight arrivals.

It's a more sophisticated version of this one for BA that I highlighted a few weeks ago.

I'm sure these are only going to get more complex and creative!

Full story here

No comments:

Related Posts with Thumbnails