Hyperlapse is Instagram's new video app, that steadies your images, making it possible to make professional-looking films in motion from an iPhone (iOS only at the moment)
Here is Instagram's video explaining it
Stabilization for Hyperlapse from Instagram from Instagram on Vimeo.
It's had great reviews - 'It's like a $15,000 video set-up in your hand' - and brands are starting to use it:
Mercedes USA
Footlocker
Burton Snowboards
AriZona Iced Tea
Jimmy Fallon Tonight
Esurance
Budweiser
The Science Museum
Dr Pepper
Oreo
Disneyland
Any more..?
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1 comment:
A fantastic app, but most of these are really poor. At least Oreo's made an effort to create something bespoke rather than just filming something dull (eg Disney's teacups).
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