Tuesday, March 24, 2015

'Hidden Camera' Ads

Last year, one of my trends was borrowed formats - ads that borrow the tropes of TV formats, most notably hidden camera reality formats, for example 'The Big Red Button' and 'The Devil Baby'

Here are a couple of recent examples - an advert for gun control in the US uses a hidden camera to film people's reactions when they hear about the history of the gun they're about to buy

& here's one from the Netherlands, actually made by Lifehunters, a YouTube prank show - art experts (OK, gallery visitors) are asked to assess the value of art prints for sale in Ikea...

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