MUJI To GO - A story told with products

Muji has created a story told through products.  It starts with people packing for a journey, then follows them to their destination, and then shows why they travelled.

Short clips exist on their website here and also on Instagram.

ポリエステル持ち歩ける整理ポーチ・ショルダー付 - 荷物の整理からお出かけまで。 SHOULDER BAG IN BAG - From organizing luggage to going out on the town #muji #無印良品 #mujitogo #travel

A video posted by MUJI無印良品 (@muji_global) on Jul 7, 2015 at 8:01pm PDT

The complete film is here