Monday, April 21, 2008

Facebook Lexicon

One of the issues with tracking social media (AKA blog monitoring) is that most of the companies can't incorporate what people are saying on social networks into their results.

This is important because in the UK and many other markets social networks like Facebook have far higher reach, and are likely to have greater influence, than blogs. (To complicate things Google won't let you see the relative number of people who go to - blog writers - compared to - blog readers - within tracking tools like comScore. But I digress).

Lexicon is a new tool from Facebook that lets you see the pattern of wall mentions for different terms. It looks very similar to Nielsen's Blogpulse, and allows you to compare different terms over time periods, to see what people are talking about.

A couple of examples - Christmas, New Year, and Easter.

& from this I'd guess that Juno is going to be more popular on DVD than Cloverfield:

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