![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhPBp63R0joUTUrHswFY1K65EWBFb_0DFEFFgAGAamn-E3RMkRzGf6sN9BfMcaN9WdmTX8NiflNe_w3HN1CoKiiwnOURktQZZg1lFaEzXUoDqKr94xDXx4iwHXM8Yrnqw7m1qL6g/s320/CokeWC20102.png)
Last week we saw the first promoted trend on twitter; this week is the second, and it's Coca Cola, buying the term #WC2010.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxg0rtlhALZDcPozCgPRVU5MY9VmrL1xnPfFfDv1ux1PRCeuvI1lC2tnD6Jp5PLRSHXUsNTJ1BBFwrQCBPKCv4cbE-FczBbbm-LtRXPxHaPN-R_jqrcsm6cDb2gYhCg7C37MLGwg/s320/CokeWC2010.png)
This means that anyone searching on that term (and there must be lots) will see the Coca Cola tweet at the top of the page.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9clRTUdvEljxprjDHEDOQKeyWpM0YEF7B4dBubAYBe21A47HyNB3NS5CWhsYyT8mH6m5UmDNUExe2GPw0yuKnuPgaYEdeRVU_6ii1ALShW0ANJT_MF6hHlw3ZLN0OrlfgjU71tQ/s320/CokeWC20103.png)
In fact they're created about 5 different promoted tweets, as this screenshot shows: They are alternating, or appearing in different combinations at the top of the search results.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7SQ4vQWi85XqKOXjXt1sM7QGBtModAGTx2vDEtOBSQ7ROj-yJFDQ6Vk_YtRzQ2-BmTsA1nXyRbt81UG6A4Z0qS_u63oaBRG4RknIZmFFJT7Qr88p8FwjQAnehg9_CeBIxTjUDlQ/s320/CokeWC20104.png)
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