Thursday, November 04, 2010

Gowalla sponsored Hockey trip for Oddset in Sweden

Colleagues at Carat in Sweden have just launched a sponsored trip on Gowalla for their client Oddset, a gambling company that offers live betting on the Elitserien premier Ice Hockey in Sweden.

12 arenas have been set up with bespoke badges - any fans checking in at 3 of the arenas qualify as having done the trip.

The first 1,000 to do the trip win a pair of tickets to any game (excluding the playoffs)

It's the first proper campaign using Gowalla in Sweden.

Good work!

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