This is a great concept from a group of students at the Miami Ad School. It integrates a mobile app with Facebook so that your friends can pile on the peer pressure.
(It seems that great minds think alike - here's a similar concept from the Cannes Future Lions)
I'd love to know whether it is actually possible to integrate in this sort of way, and get it approved by the app stores. I suspect not, but it's great that students come up with impractical (but brilliant) ideas. Maybe when they graduate they can make it happen!
Via Adverblog
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