Friday, December 09, 2011

Amazon's Price Check Day

This is possibly the most blatant attempt yet to get people to use stores for browsing, but buy online.

Tomorrow in the US Amazon is offering 5% off on up to 3 items when people scan in store with their apps.  Items will include electronics, sportswear, music, DVDs and toys.  I think the stores must be furious.  (Best Buy has even been reported as removing bar codes from some items to stop in-store scanning)

Discussion (& hat tip) on Metafilter

Update - some coverage of the stores' reactions here

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