Recently South African insurance company Santam ran a TV ad (in South Africa) with Ben Kingsley that played a trick on viewers.
Nando's (another South African company) thought that it was ripe for parody, and so make their own film. Then things escalated. Watch below.
For clarity, it's Santam, then Nando's, then Santam, then Nando's.
Props to both companies!
More here
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