American Express have just launched a new service in the US, encouraging people to sync their Amex card and their Twitter account, so that they can potentially pay with a Tweet (when they tweet a hanstag specific to an offer).
For me this is an other example of a workaround (one of my big trends for this year); ideally you'd have your Amex details on your phone and you'd be paying by NFC. In this case the card and account (& therefore phone) are linked, so this mechanism lets you buy things with your mobile.
Full details here.
Wednesday, February 13, 2013
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