Photo Opportunities

A few months ago I wrote this post about Optimising for Instagram, arguing that brands were starting to produce stunts that deliberately got people to share photos.

This is a classic example - a stunt in Oslo to promote the film A Good Day to Die Hard.

(Full disclosure - Fox is one of the clients of my agency)

This has been spotted on Imgur, and is spreading all over Facebook and other channels.

& here's a version taken at night and posted to Instagram

Update - this is a good one from HotWheels in Brazil