Rugby Highlights in a Tweet

A very creative use of Twitter:  Samsung Mobile, sponsor of Sky's international rugby coverage, is using highlights of the games as videos within promoted tweets, just minutes after the action has happened

TRY! Amazing pace from Johnny May. SS2 now. QBE rugby updates brought to you by @SamsungMobileUK #GalaxyNote4’. http://t.co/Tb8nKa370D
— Sky Sports Rugby (@SkySportsRugby) November 22, 2014

During the World Cup, and every week during the premiership, fans are tweeting goals as vines (which get taken down due to copyright infringement; this is a good legal alternative.

It's tweeted from the Sky Sports Rugby account, but promoted (& targeted) by Samsung.

Bet no one can afford the rights to do it for the football though!