This is great - a new Pepsi ad fro Ramadan asks you to put 3 phones next to each other on the table, then plays a film that includes all three screens - effectively making one giant screen.
Apparently this works when the ad is on both Facebook and YouTube. It's the first time I've seen it done, but I'm sure it won't be the last. (& we'll all be singing the song by the end of the month)
Full details here
Update - I've now heard how it is done - and it's actually pretty low-tech.
Here is a trailer -
There are three videos. Friends have to select the right one, put their phones together, and press play simultaneously:
Left video
Middle video
Right video
(Note - only the 'Middle' video has sound)
The view counts are about 200,000 for each, which is some indication of popularity.
Oh - and here is a fan video of the three side by side - which has had over 250,000 views -
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