Monday, October 11, 2004

Elite Designers Against Ikea

New Campaign for Ikea - Supported by Elite Designers Against Ikea

Quite a nice spoof of the arty designers who make far more expensive furniture, which gets featured in the sunday supplements and mags like Wallpaper*.

The Merchandise page is particularly good - t-shirts for £300, mug for £370, watch for £16,290.

The whole ting gets across the value for money that Ikea offers, and is a lot less up itself than much of the previous Ikea advertising.

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