Wednesday, October 13, 2004

U2 Video in the iPod Stylee

Current combined U2/Apple TV Ad

What was the deal with this? Did U2 pay Apple to get the exposure? Or did Apple pay U2 to use their track and iPod-ise the video? Or give U2 a higher % of the revenue from sales at iTunes?

Great example of a combined mass market music launch.

2 minute version also available, but only to iTunes customers

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