Borat Buzz on Technorati

Amazing chart showing the level of buzz for the Borat movie peaking just at the point of release. The earlier spikes of nearly 500 posts per day were (I believe) from the advanced screenings

Full chart here

Moleskine - A Brand Online

Moleskine is a good example of a brand that lives well online.

Moleskine notebooks were used in the past by writers like Ernest Hemmingway and Bruce Chatwin, but ceased production in 1986. The brand was revived in 1998, and now has a very loyal, niche set of customers.

This love is very well expressed online.

The official website
(including this great 'stories' section, and a link to this exhibition of Moleskine notebooks)

Fan Blog Moleskinerie (one of many)

Moleskine Hacks - how to use your Moleskine more effectively

>11,000 photos on Flickr

A MySpace group

& 20 videos on MySpace

& an average of 40 blog posts a day recorded by Technorati

The power of a brand with dedicated fans

(More here, in a blog post from Mike Stopforth)

New Sony Bravia Ad - Paint

Did they add the clown at the halfway simply to give the ad an iconic image on YouTube?

See the ad officially at www.bravia-advert.com

Sony Super Balls - My New Favourite UGC Example

This is my new favourite example of user-generated advertising. Great re-make of the Sony Bravia Balls ad, just posted to YouTube.

Great compliment to Sony and their advertising.

South Park Does World of Warcraft

This is possibly the best use of video gaming in a comedy programme since... well, ever, probably.

Full version on Google Video

Full version on MySpace

Shorter taster on YouTube

Walkit - London Walking Route Finder

This is excellent - Walkit.com have produced a route finder for walkers (or indeed runners) in London wanting to find the best route between two points.

Try it here

MSN Emoticons from Capri Sun

These are really great - I particularly like the 'Cool' and the exclamationb mark.

Get your own here!

Save Your 20% & Good Energy

Great idea this - a site for the Energy Saving Trust that asks people to commit to saving 20% of the energy we use, and to illustrate it with a picture of a beauty spot from Flickr.

But - Arghh! - they don't allow you to deep-link beyond the main url. So I can't link to the page where people have posted their pledges.

By coincidence today I also took my first steps towards changing my electricity supplier to Good Energy, a UK company who generate electricilty from 100% renewable sources. Wind stations to you and me. They're also after people to sign up to become microgenerators - more info here

It's more expensive than coal and gas powered provision, but clearly better in other ways.

My idea to do it came from this article written by Robert Newman in the Guardian

& in it he makes the very astute observation regarding financial offsetting schemes:

"I decided not to avail myself of British Airways' hook-up with Climate Care - which has created a scheme where the passenger pays money to offset the flight's carbon emissions - as this may have more to do with offsetting the danger of regulation and full-cost accounting being imposed on BA. And anyway, there is not enough money in the world to offset the emissions from flying.

How much, for example, will it cost to put Bangladesh on stilts? What day-rate were you thinking of paying workers to carry ice and snow to the top of Kilimanjaro?

Fossil fuels have to stay in the ground. Carbon offset schemes flatter the fallacy that we can continue pretty much as we are."