Monday, September 06, 2010

Tweet about Uniqlo #LuckyCounter and get a discount

This is excellent:  Uniqlo have a new promotion in the UK to celebrate the re-launch of their website. 

Their promo page features 10 products.  Click on any product and you get re-directed to a page letting you tweet about it.  The more tweets the product gets, the more the price drops. Your followers see something like this:

This is part of a growing trend of reciprocity.  Ask your consumers to raide your profile and give them a reward for doing so.  The Paul A Young Foursquare discount that I wrote about last week is a much less direct example.

With many, many thanks to Neville Doyle for the tip!

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