Wednesday, February 16, 2011

Bus Stop Derby for Yahoo

Bus Stop Derby was a very creative stunt / campaign for Yahoo that took place in San Francisco in December 2010 and January 2011.

An interactive bus stop with a 72-inch touch screen was put in each of 20 San Francisco neighbourhoods.  People would play as they waited for their bus; the neighbourhood with the highest score at the end of the campaign won a concert to OK Go in their neighbourhood.

(North Beach won, then Tenderloin, then Mission)

Full info here.  Very smart stuff!  It's not gaming for it's own sake, it's providing a genuine benefit to commuters in terms of enjoyment and entertainment.  I'd love to hear from anyone who played; do you miss it?

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