Thursday, November 03, 2011

Converse's 'Take it Outside' Treasure Hunt

A great competition from Converse.  To promote their new boots, they're leaving some pairs around the UK.

Pictures are posted on Facebook, with a date and time that the boots will be left in the vicinity.  Other details are added on Twitter.

For example here:

& here:

Users then have to find them. There's only one pair, so it they're the wrong size they can give them to a friend.  A great low-tech competition.  I particularly like the low-tech converse logos!

(I think if this happened a year ago you'd have had to check in on Foursquare as part of the mechanic.  Foursquare seems to be getting less buzz these days)

& even if you don't find the boots you can win a trip to the 100 Club (sponsored by Converse) by emailing

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