Friday, November 18, 2011

One Direction on Ustream

Last night One Direction went onto Ustream to hold an hour-long live video listening party for fans to hear extracts of their first album Up All Night.  This is on top of the mainstream media work they've done - breakfast TV, Children in Need, and so on.  This gives them more time to talk to the hardcore fans though.

You can see most of the listening party on YouTube - first extract here:

They talk about the success of the 1DCyberPunk - which I wrote about a couple of weeks ago -  all the stuff made by the fans and more.

So far the channel's had 71,000 tweets, and 13,000 Likes (Twitter more popular than Facebook among this audience it seems), and the album's out on Monday.

I think lots of companies could learn a lot about how 1D have built their community and kept their fans busy and engaged.

More next week!

Update 30-11-11 - One Direction acheived the highest sales for a first album this year.

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