Great 3 minute film - and the end will give you goosebumps!
Made for Ikea UK by Mother, with music from Masters in France
Wednesday, October 31, 2012
Friday, October 26, 2012
Coke's Korean Happiness Machine
Coca Cola have new produced a new variation on their classic Happiness Machine; this time asking people to dance for their Cokes.
Similar too to this vending machine from a couple of months ago.
Similar too to this vending machine from a couple of months ago.
Next Generation Media Quarterly - October 2012
Another of my qarterly recaps, looking at the most important and interesting stories around digital media from the last 3 months. Enjoy!
Tuesday, October 23, 2012
Location-based Chinese Angry Birds game only works in McDonald's
This is clearly the future of mobile gaming - create levels that can only be played in certain places.
From AdAge:
"TBWA/Shanghai and TBWA/Gameplay (which is based in Helsinki and has a relationship with Rovio) developed the campaign, which gives special hidden game modes and free Power-Ups to McDonald's customers who are playing Angry Birds on their iOS devices. [...]
In addition to the spot and customized game, which features in-game advertising and is available on both mobile and desktop devices, the campaign also includes in-store promotions, online advertising, social and outdoor media. Consumers will also be given the opportunity to vote on a city that will get to build an actual "slingshot," outside its branch of McDonald's."
From AdAge:
"TBWA/Shanghai and TBWA/Gameplay (which is based in Helsinki and has a relationship with Rovio) developed the campaign, which gives special hidden game modes and free Power-Ups to McDonald's customers who are playing Angry Birds on their iOS devices. [...]
In addition to the spot and customized game, which features in-game advertising and is available on both mobile and desktop devices, the campaign also includes in-store promotions, online advertising, social and outdoor media. Consumers will also be given the opportunity to vote on a city that will get to build an actual "slingshot," outside its branch of McDonald's."
Groundbreaking!
LG - So real it's scary
This would freak me out. Very well done, and a great way to demonstrate the realism of the screens
Monday, October 22, 2012
James Bond ads by Skyfall Sponsors
A new James Bond film is always a huge event, especially in the UK, and part of the strategy in the marketing is to get the official partners to help promote the film. They do lots of promotion of their own as well of course, for example this game to see if you're fit to be a secret agent, but here are examples of the ads and initiatives from Skyfall's partners:
Coke Zero
Unlock the 007 in you:
Very cleverly followed up a few weeks later by this real life stunt:
Coke Zero are also using Aurasma to encourage people to buy drinks in the cinemas. If you buy a Coke Zero in a special cup in a Vue cinema you can scan it with your phone using the Aurasma app and 'wait for the magic to happen'
Heineken
A special commercial, with clips from the film.
...Which is linked to this Facebook Game
Omega
A short ad for the official Skyfall Seamaster watch
Honda
Nothing yet, but they did supply the motorbikes in the film
Sony
This ad for all of the Sony technology that Bond uses, including a Vaio and the Xperia T
(What's the deal with that? Why are Q Branch giving him an Xperia T? Are the spending cuts that bad? It's probably less plausible than when he had an invisible car in Die Another Day)
Also, Sony pulled this stunt at a screening in Sweden. Very clever!
Any things I've missed? Please add any other tips in the comments!
Coke Zero
Unlock the 007 in you:
Very cleverly followed up a few weeks later by this real life stunt:
Coke Zero are also using Aurasma to encourage people to buy drinks in the cinemas. If you buy a Coke Zero in a special cup in a Vue cinema you can scan it with your phone using the Aurasma app and 'wait for the magic to happen'
Heineken
A special commercial, with clips from the film.
...Which is linked to this Facebook Game
Omega
A short ad for the official Skyfall Seamaster watch
Honda
Nothing yet, but they did supply the motorbikes in the film
Sony
This ad for all of the Sony technology that Bond uses, including a Vaio and the Xperia T
(What's the deal with that? Why are Q Branch giving him an Xperia T? Are the spending cuts that bad? It's probably less plausible than when he had an invisible car in Die Another Day)
Also, Sony pulled this stunt at a screening in Sweden. Very clever!
Any things I've missed? Please add any other tips in the comments!
Aldo Israel's Instagram Stunt
I love Instagram, you love Instagram, Harry Styles particularly loves Instagram... What's not to like?
This is a fun campaign using Instagram as a way of participating.
Aldo Israel create a stunt where they asked people to take a picture of their shoes, tag and upload the picture with their shoe size, and then wait to see what happened. It's essentially a cross between some of the vending machine examples we've seen, and Kellogg's Pay With A Tweet #TweetShop.
More Instagram examples here via Simply Zesty
This is a fun campaign using Instagram as a way of participating.
Aldo Israel create a stunt where they asked people to take a picture of their shoes, tag and upload the picture with their shoe size, and then wait to see what happened. It's essentially a cross between some of the vending machine examples we've seen, and Kellogg's Pay With A Tweet #TweetShop.
More Instagram examples here via Simply Zesty
Thursday, October 04, 2012
Facebook - The Things That Connect Us
The first ad for Facebook, by Wieden & Kennedy. "Chairs are like Facebook..."
Update - Oh dear - that didn't take long: www.AreChairsLikeFacebook.com
...Or this: ThingsLikeFacebook.Tumblr.com
Update - Oh dear - that didn't take long: www.AreChairsLikeFacebook.com
...Or this: ThingsLikeFacebook.Tumblr.com
Tuesday, October 02, 2012
'Blipp' a $5 bill to Donate to Obama
At the Mobile Marketing Live conference today Blippar showed an entertaining use of their augmented reality.
They've used their technology in the US to let people donate to the Obama campaign. Just scan (or Blipp in their terminology) a $5 bill, and then you can donate to Obama on his website. Alternatively you can look at other features, and even create a photo of a friend high-fiving Obama.
It's a fun use of the app, and a great idea to set something as every day as a five dollar bill as the trigger. Having said that though, Burger King used a one dollar bill as the trigger for this augmented reality banner ad back in 2009.
Also - I love how Blippar is trying to get Blipp to be adopted as a verb; they use it on all their materials now - e.g. Blipp this for a coupon.
They've used their technology in the US to let people donate to the Obama campaign. Just scan (or Blipp in their terminology) a $5 bill, and then you can donate to Obama on his website. Alternatively you can look at other features, and even create a photo of a friend high-fiving Obama.
It's a fun use of the app, and a great idea to set something as every day as a five dollar bill as the trigger. Having said that though, Burger King used a one dollar bill as the trigger for this augmented reality banner ad back in 2009.
Also - I love how Blippar is trying to get Blipp to be adopted as a verb; they use it on all their materials now - e.g. Blipp this for a coupon.
Monday, October 01, 2012
Paddy Power's Twitter Skywriting
Europe retained the Ryder Cup this weekend, and one of their biggest supporters was Paddy Power.
A brilliant stunt, and a great way of turning Tweets into real world objects, albeit transitory ones.
Full press release here, and more analysis here.
Also - as a sign of how well Paddy Power did with their promoted trend, Javier Ballesteros Tweeted this - & got over 1,000 retweets - presumably without payment:
Spirit of Seve was looking down on the boys today! #GoEurope twitter.com/paddypower/sta…Paddy Power bought the promoted trend #GoEurope on Sunday, and had a team of skywriters, organised through CURB media, to put some of the Tweets into the sky, visible 20 miles away.
— Paddy Power (@paddypower) September 30, 2012
A brilliant stunt, and a great way of turning Tweets into real world objects, albeit transitory ones.
Full press release here, and more analysis here.
Also - as a sign of how well Paddy Power did with their promoted trend, Javier Ballesteros Tweeted this - & got over 1,000 retweets - presumably without payment:
#GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE#GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE
— Javier Ballesteros(@J_Ballesteros1) September 30, 2012
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