Spirit of Seve was looking down on the boys today! #GoEurope twitter.com/paddypower/sta…Paddy Power bought the promoted trend #GoEurope on Sunday, and had a team of skywriters, organised through CURB media, to put some of the Tweets into the sky, visible 20 miles away.
— Paddy Power (@paddypower) September 30, 2012
A brilliant stunt, and a great way of turning Tweets into real world objects, albeit transitory ones.
Full press release here, and more analysis here.
Also - as a sign of how well Paddy Power did with their promoted trend, Javier Ballesteros Tweeted this - & got over 1,000 retweets - presumably without payment:
#GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE#GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE #GOEUROPE
— Javier Ballesteros(@J_Ballesteros1) September 30, 2012
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