I love Instagram, you love Instagram, Harry Styles particularly loves Instagram... What's not to like?
This is a fun campaign using Instagram as a way of participating.
Aldo Israel create a stunt where they asked people to take a picture of their shoes, tag and upload the picture with their shoe size, and then wait to see what happened. It's essentially a cross between some of the vending machine examples we've seen, and Kellogg's Pay With A Tweet #TweetShop.
More Instagram examples here via Simply Zesty
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