Last week Taco Bell joined Snapchat, alerting its Twitter followers, and then used it to send a pic of the Beefy Crunch Burrito to its friends, to tell them that it was being re-introduced to the restaurants.
It's a good use of it, because you get the message in the 10 seconds or so that you can see the picture.
This makes Taco Bell the first major brand to use the service, although smaller brands have also used it. Let's see how they build on this.
Also - Beefy Crunch on Facebook, and on Twitter
More at Techcrunch
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