Tuesday, May 07, 2013

Good Re-Targeting Example from easyJet

Last week I looked at prices of flights to Barcelona.  Today this add appeared as I was looking at The Onion on the same computer.  I like how it's quite knowing and chatty, although it's still a bit clunky.

I know people who would be quite freaked out by this, although I also know that people are getting to be more aware of how this works.  Over the weekend one of my friends was talking about how he clears his cookies after doing price comparison to get the best deals, for example.

Update - another one, on The Guardian.

(The flight was for the Interact Congress.  I'm still not sure if I'm going, but say hello if you see me there)

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