Spock Vs. Spock

An amazing ad from Audi:  It's not affiliated with the new Star Trek film, but *just happens* to come out the week of release, with two Spocks bantering & battling away.

It's very well done, with lots of in-jokes that I don't get (but the fans on the forums seem to love).  It also has a bit of the feel of Jerry Seinfeld's Comedians in Cars Getting Coffee, and that's a good thing too.  I'm not sure why they put Leonard Nimoy in a Mercedes (it's an Audi ad, remember), but it's getting serious numbers of views and comments.  (According to the AdAge article below it's meant to be a comparison ad, comparing Audi to Mercedes, but this seems a bit odd to me).

In fact it's got nearly 30 times as many as the Damian Lewis Jaguar ad in less than 24 hours, which must say something.

More background at AdAge