The first ad on Instagram

Michael Kors was the first brand to advertise on Instagram, with the picture below posted to its own account, as well as to some accounts that weren't followers.



The brand's pictures normally get between 20,000 and 60,000 likes, and this one has had over 200,000 but I'm not sure whether this is due to the increased reach, or the fact that it's the first ad.  (Probably a mix of the two).  There were also far more comments, with some being negative.

This is how it looked as an ad, with a 'Sponsored' note on the top right hand side

Update - it added 33,000 new followers