I love how creative brands are starting to get with messaging apps.
This example comes from last year in Argentina. Absolut were holding a party for Absolut Unique, and wanted to make it special.
They announced it on their Facebook page, but said that you had to convince the Doorman, Sven, to give you access, and listed his WhatsApp ID.
Cue lots of Argentinians trying to blag their way into the party in lots of creative ways:
Absolut Unique Access - English from Woonky on Vimeo.
Very good!
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