As live video becomes more and more popular on Facebook, Twitter, and elsewhere, live ads are starting to come to TV.
The UK has had a few examples already, including one for Assassin's Creed on Channel 4, but now we're told that Snickers will be doing a live ad during the Super Bowl, starring Adam Driver.
The way it's worded suggests that it may be just 'recorded live' (i.e. not actually live) and then broadcast, but let's hope it is genuinely live. After all, how much could go wrong in just 30 seconds..?
More here
Update - here is the live ad -
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