Scottish Microbrewery BrewDog are doing a much more ambitious form of crowdfunding. They are attempting to raid over £2m through selling shares in the company online. The minimum purchase is 4 shares (for £95) and the money will go towards opening more bars, and building a new brewery.
As well as the chance of capital gains, investors will get a discount on the beer they buy in BrewDog bars, and from the website.
Equity for Punks 2011 from BrewDog on Vimeo.
I've been hearing more and more about BrewDog recently. As you can see from the video they present themselves very well (I'm sure they hate the word 'market'), they understand the power of a good story and a stunt (and if you're looking for an alcohol brand with the same potential cachet as Innocent look no further. Over £500,000 has been invested in 2 days.
See the prospectus here, and see you at the bar in Camden later this year.
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