Monday, July 04, 2011

Re-selling The King of Limbs

Radiohead's album The King of Limbs launched in February, but now the second part of the project has begun.  The band has started to sell re-mixes of the tracks, at a rate of 2 remixes every two weeks, on vinyl through selected record shops, and as downloads through the King of Limbs site.

"More 12" remixes will be released every couple of weeks over the summer until we run out of remixes... or summer."

You can listen to the first two in this embeddable widget.

It seems like a good strategy.  Initial sales will have paid for the album, and now these releases will sustain interest (& get payment; the 12 inch singles cost £11.99 each) from the die-hard fans.

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