A hotel in a desert was a good analogy used by someone I met this week. The point is that if you build a hotel in a desert you've got to tell people about it, and make it as easy as possible for them to get there. See also making a video and putting it on YouTube, making a new site, and so on...
Three other new phrases:
A two pizza team - a team of about 5-7 people. "If you can't feed a development team with 2 large pizzas it's too big"
GAFA - Google, Amazon, Facebook, Apple - the new power elite. I remember when we used to talk about GYM!
Showrooming - where people treat shops as showrooms, then buy online. Apparently in the US 39% of people who bought a book on Amazon had looked at the same book in a physical store
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