Friday, April 20, 2012

"A hotel in a desert" - new phrases

A hotel in a desert was a good analogy used by someone I met this week.  The point is that if you build a hotel in a desert you've got to tell people about it, and make it as easy as possible for them to get there.  See also making a video and putting it on YouTube, making a new site, and so on...

Three other new phrases:

A two pizza team - a team of about 5-7 people.  "If you can't feed a development team with 2 large pizzas it's too big"

GAFA - Google, Amazon, Facebook, Apple - the new power elite.  I remember when we used to talk about GYM!

Showrooming - where people treat shops as showrooms, then buy online.  Apparently in the US 39% of people who bought a book on Amazon had looked at the same book in a physical store

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