Wednesday, April 04, 2012

Magnum Pleasure Hunt - Back, Bigger & Better

Magnum scored a huge hit last year with the Pleasure Hunt.  They've done the sensible thing - brought it back for another summer, but made it bigger and better.  This year you run around the map, as well as through other brands' sites.

Watch the trailer...

...& then play here.  This year they've co-opted some Non-Unilever into the game, including jeweller Bulgari, surf gear brand Quicksilver, KLM Royal Dutch Airlines and Hotel Fasano in Rio, whon provided their intellectual property free in return for their exposure, according to AdAge

No comments:

Related Posts with Thumbnails