You then get to a page where you can input a year, for example 1901 or 1967 and see how the bear celebrated.
It's lots of fun, but I think it lacks something - for example this time you don't need to guys verbs (kisses, chases, marries etc), instead you just type in different years.
Also, who knows what this is doing for Tipp-Ex...
Enough of my moaning - have a play here.
Update - OK, having played with it for a bit, I take it all back. It's very creative. Try 2000, 1969, 1979, 1982, 1945, 0, ...
& there seems to be a list of all the key years here
Update - a case study video
Case study - Tipp-Ex Hunter And Bear's 2012 Birthday Party from Bill Kalagan on Vimeo.
(They only talk about views and shares in the results though - no word on what it's doing for the brand)
No comments:
Post a Comment