The Random Adventures of Brandon Generator is an online story cum game cum comic cum interactive experience, created by Edgar Wright and paid for by Microsoft to promote Internet Explorer.
You can see it here, but what is most interesting is that it took over all (I think) of the ad breaks for Joe Cornish's Attack The Block on Channel 4 at the weekend.
That's a really good example of media creativity - put a film within a film - but make sure that it's related. Fan's of Joe's work are likely to be fans of Edgar's too.
Full story here
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