Last night Channel 5 showed an ad for the new Star Trek film that let you use the Blippar app at the end to get additional content.
I really love new, ground breaking things, but this seems a bit over-complicated. Since there's so much search and social interaction with TV, why not simply give people a keyword or hashtag to search for?
Not that many phones have the Blippar app; all smart phones can do search, and most have social media apps on them.
The benefit is that, as with Shazam and QR codes, you can determine exactly what link you send the phone through to. But what you gain in this you are likely to lose in engagement levels.
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